Are you ready to tap into the $130 billion software subscription market? In an essay published in The Wall Street Journal, Marc Andreesen famously described the future of technology industry stating that “software is eating the world.” IDC recently published its software and licensing predictions for 2016. The number one prediction is: Software subscription revenue will continue its rapid growth trajectory to reach $130 billion in 2016, a 21 percent increase over 2015.
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