Joshua Bloom, Partner with Simon-Kucher & Partners, presented at LicensingLive on "Software Pricing Strategies for Winning the Next-Generation Enterprise Consumer."
A global consulting firm, Simon-Kucher & Partners specializes in strategy, marketing, pricing, and sales. In his role at the firm, Joshua focuses specifically on pricing and packaging strategies for the software industry. SaaS has long been touted as the future of software delivery. Still, many companies continue to face the challenge of migrating from traditional license models to SaaS models. In his presentation, Joshua will leverage real examples, and data collected in a recent survey to reveal the most common packaging mistakes made by software publishers and review the top priorities of today’s software buyers when it comes to pricing. He’ll also show you how to revamp your software pricing strategies to achieve maximum success.