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R. Ray Wang, Principal Analyst and CEO of Constellation Research, presented at LicensingLive on "The Evolved Enterprise – Understanding the Evolution of the Software Experience from an Enterprise End-User Point of View"

A leading advocate for software buyers, Ray lives and breathes the software experience on a daily basis through his research for Constellation Research and his blog, A Software Insider’s Point of View, which boasts an annual viewership of nearly 10 million page views. Ray will reveal at this year’s LicensingLive! conference what your future customers are looking for with regards to purchasing options, user experience, relationship management and more to help ensure that you are armed for success when selling your software into the evolved enterprise.

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